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How to advertise your banners on Google AdWords
The survey with most business owners today, they have probably heard of Google Adwords or Google Ads, these are paid ads that appear in the Google search results when you do a search.
First of all, get the banner ad ready, we assume you have your snappy and enticing looking banner ready, Note – for any banner to be used in Adwords it needs to be fewer than 50KB in size. We are also assuming that you have already set up an Adwords account. Placing a banner ad in associate with your Google Adwords account is a tried and tested method of getting your advert noticed on the web.
Google Adwords is Google’s flagship advertising platform and Google Ad Sense is an advertising network that allows publishers like you and me to earn money by displaying relevant ads on our websites.
There are choices for the type of ad you wish to create, text or image. Within your Adwords page, look for the Ad group options. This gives you a variety of options for the look of your banner ad. These range from 468 x 60 for a Banner, to 250 x 250 for a Square, to 160 x 600 for a wide skyscraper.
Google Adwords is perfect for banner ads because you can showcase your adverts with content that you already have in place. Assuming you have some experience of using Adwords in the first place, you should find the customizing aspect of how you arrange the ads to display.
Adwords is a relatively simple interface to use, if you are already familiar with using it, even better. One of the sub-headings on this page is ‘Networks and bidding’. Within this panel there are options for ‘All network types’, ‘Search’ and ‘Content’. The latter is the one you should be interested in for your banner ad. You’ll see that the status of your advert has altered to ‘Active’.
This means that your banner ad is now going to be seen across the Google network, or those sites specified by you, depending on how you customized your advert under the ‘Networks and bidding’ section.
The other key aspect of banners ads being promoted through Adwords is that you can really fine-tune your campaign, using Google’s powerful functionality to make sure your banner ads are achieving maximum expose by being displayed where they’ll be noticed most.