EFFECTIVE STEPS FOR MOBILE BANNER AD DESIGN
Mobile Banner Design Ad is a universal color graphics ad unit displayed on a Mobile Website. The universal Mobile Banner Design Ad is defined as a still image intended for use in mass-market campaigns where the goal is a good user experience across all mobile phone models, network technologies, and data bandwidths. All Mobile Banner Design Ads must be clickable by the end user and may be placed in any location on a Mobile Website. A Mobile Banner Design Ad may be followed by a Text Tagline Ad to emphasize the clickable character of the ad unit.
First impressions are everything, and in-app mobile banner ads are no exception. In just a few seconds, your banner ad will speak volumes to potential users. With mobile banner ads for an app, you benefit from less competition on the publisher page but also face the challenge of smaller screens and often a shorter window of opportunity. Make sure your mobile banner ad is saying all the right things to your audience. If you are new to creating Mobile Banner Design ads, or you would like to improve your Mobile Banner Design ads performance, we have got some tips to help you get the job done:
Use text, images, and color schemes effectively, Experiment with different Mobile Banner Design ads types and content designs, Take advantage of templates within the Ad gallery, Create your own custom images, Generate Mobile Banner Design ads based on your existing text ads
The mobile user today is fickle and has a very short attention span. In fact, Industry figures suggest that marketers today only have a little over a second to grab the user’s attention and keep him engaged. In such a scenario, marketers have to reinvent their creative strategies to develop mobile ad campaigns that quickly catch the mobile user’s eye, communicate clearly and effectively engage the user. The other ways are to create Mobile Entertainment Banner ads.
Most marketers lose out on their user’s attention because they tried to fill a lot of information into a banner ad. Avoid clutter by creating clean and attractive banners that use bright colors. A good practice is to use animation while being careful as to not over-animate.
The messaging of the ad should be clear, straightforward and should not get lost amidst all the imagery. A good design approach is to make text instantly legible, and not include more than two messages in the banner. Text should not take more than half of the layout space. The images should advertise the product/service well enough.
Finally, persuade the user with a call for action. The best practice here is to use well-defined buttons that can be easily differentiated and clearly spell out what they want the user to do. Add a sense of urgency to the messaging such that it encourages the mobile consumer to promptly click on the button. Ready, set to go! Know how Google Adwords works and gets started advertising. Learn how to set up your Adwords account, navigate key features, and launch your first campaign.